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Bachelor of Science in Marketing

Course Description

The Bachelor of Science in Marketing program equips students with comprehensive knowledge of marketing strategies, consumer behavior, and market analysis. Through a blend of theoretical learning and practical applications, students develop skills in digital marketing, advertising, and market research. The curriculum focuses on fostering creativity, critical thinking, and strategic planning, preparing graduates for dynamic roles in the ever-evolving marketing industry.

  • DURATION
    3 Years – Full Time
  • TUITION
    UGX 1,100,000
  • MINIMUM REQUIREMENTS
    UACE or its equivalent with at least 2 principal passes.

Overview

The minimum requirements for admission to any Undergraduate degree programme are:

  1. Uganda Certificate of Education (UCE) or its equivalent with at least 5 passes
  2. Uganda Advanced Certificate of Education (UACE) or its equivalent with at least 2 principal passes.
  3. Diploma holders must have passed with at least a credit.

The minimum requirements for admission to any Diploma programme are:

  1. Uganda Certificate of Education (UCE) or its equivalent with at least 5 passes
  2. Uganda Advanced Certificate of Education (UACE) or its equivalent with at least 1 principal pass and two subsidiary passes.

Additionally, for international applicants:

  1. Applicants whose first language or medium of instruction is not English, must provide evidence from a recognized English language training institution that they have sufficient command of English language.
  2. Applicants should have their documents equated by Uganda National Examinations Board (UNEB) of UCE and UACE documents and Uganda National Council for Higher Education (UNCHE) for Diploma and Certificate documents.

Career Options

  1. Digital Marketing Specialist: Plan and execute online marketing campaigns, optimize website performance, and analyze digital trends.
  2. Market Research Analyst: Conduct surveys, analyze data, and interpret market trends to provide insights for business decisions.
  3. Advertising Manager: Create and manage advertising campaigns, develop creative content, and engage target audiences effectively.
  4. Brand Manager: Build and maintain brand identity, strategize marketing initiatives, and oversee brand-related activities.
  5. Sales Manager: Lead sales teams, set sales goals, develop sales strategies, and drive revenue growth for businesses.
  6. Product Marketing Manager: Develop marketing strategies for products, conduct market analysis, and execute product launches successfully.
  7. Public Relations Specialist: Manage communication between organizations and the public, create PR campaigns, and handle media relations.
  8. Social Media Manager: Develop social media strategies, create engaging content, and manage online presence for brands and businesses.
  9. Event Planner: Organize and coordinate events, conferences, and promotional activities to enhance brand visibility and engagement.
  10. Retail Manager: Oversee retail operations, manage staff, optimize sales, and enhance customer satisfaction in retail environments.

Course Modules

Year One – Semester One

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Year One – Semester Two

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Year Two – Semester One

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Year Two – Semester Two

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Year Three – Semester One

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Year Three – Semester Two

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